Field cases and insights for mid-market CEOs
Real situations from our partners' operating experience, each starting with a question a CEO was asking. And our perspective on growth, margins, operating models and AI, written for leaders who want results, not theory.
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9 field cases · 1 article
How do you scale the business without becoming the bottleneck and burning out?
A €200M European IT services group: five management levers to scale revenue, operations and profit without the CEO’s workload growing at the same pace.
How do you unlock new growth engines?
A €170M SaaS and services company turned its installed base into a cross-sell and upsell engine by spotting business triggers along the customer journey, and combined several levers to make growth last.
How do you build EBITDA-driven group governance?
A €200M IT group across several countries, each largely autonomous: mostly budget-driven monthly reviews explained past variances, without being able to anticipate or act on the operational drivers of future performance.
How do you build a sales framework that accelerates growth?
An international IT, software and consulting group whose sales performance depended on a handful of heroes: one shared method, cockpit and rhythm for repeatable growth.
How do you turn your brand into a growth engine?
A €200M international consulting and technology group: strong but invisible expertise, turned into brand authority that attracts customers, partners and talent.
How do you build ROI-driven marketing?
An international IT group with 2,000 people in 14 countries: from lead-generation marketing to an ROI-driven revenue accelerator, now at the executive committee table.
How do you make customer experience the engine of loyalty and growth?
A €25M B2B SaaS company with excellent churn but a negative NPS: captive customers, not loyal ones. Making customer experience a loyalty lever, before an AI-powered entrant erodes its market share.
How to augment your key executives with an AI Executive Brain
A project status, a 360° view of a key account before a visit, two days away to catch up on, an executive committee or a strategic presentation to prepare, weak signals and market trends to catch, with the critical points and possible actions: an AI Executive Brain gives the CEO time, limitless memory and the gift of ubiquity. All in seconds, with unmatched depth and relevance.
How do you turn internal communication into a growth accelerator?
A European company, €250M, 2,000 people, whose strategy, clear at the top, faded across countries and management layers. Consistent, regular communication aligned and mobilized teams all the way to execution.
How do you instill excellence and a performance culture across a company?
An international consulting and technology group, €230M: fragmented data, siloed targets and progress only when management pushed it. Nine levers made everyone's excellence the engine of continuous improvement.
What question is your business asking?
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